We're a team of passionate fashion enthusiasts dedicated to helping Australian women discover the transformative power of the perfect green dress.
GreenDress.com.au was born from a simple observation: finding the right green dress shouldn't be overwhelming. In 2023, our founder Emma Mitchell—a Sydney-based fashion stylist with over fifteen years of experience dressing women for everything from corporate presentations to black-tie galas—noticed that her clients consistently struggled with one particular colour family: green.
The challenge wasn't a lack of options. In fact, quite the opposite. The sheer variety of green shades—from deep, jewel-toned emeralds to soft, muted sages—combined with the endless silhouettes available made the decision paralysing. Emma watched confident, successful women second-guess themselves in fitting rooms, unsure whether the hunter green midi would suit their colouring or if the lime A-line was appropriate for their daughter's graduation.
That's when the idea for GreenDress.com.au took root. What if there was a dedicated resource that took the guesswork out of green? A place where women could find not just products, but genuine guidance—expert advice on which shades complement different skin tones, which silhouettes flatter various body types, and which fabrics work best for different occasions and seasons.
We assembled a team of fashion writers, stylists, and textile specialists—all of whom share an admittedly obsessive love for this versatile colour. Together, we've tested hundreds of dresses, analysed fabric compositions, evaluated construction quality, and consulted colour theory experts to create the comprehensive guides you'll find on our site.
Our approach is refreshingly simple: we believe every woman deserves to feel beautiful in green. Whether you're searching for a statement emerald gown for a Melbourne Cup event, a comfortable olive linen dress for weekend markets, or a sophisticated sage number for the office, we're here to help you navigate the options with confidence.
We're proudly Australian, and we understand the unique challenges of dressing for our climate—from scorching summer weddings in Queensland to chilly winter functions in Tasmania. Our recommendations consider factors like breathability, wrinkle resistance, and versatility that matter in real Australian life.
Most importantly, we're committed to honesty. We don't just promote products; we educate. Our guides are designed to help you become a more informed shopper, whether you ultimately purchase through our affiliate links or find your perfect dress elsewhere. Your trust is worth more to us than any commission.
Thank you for being part of our community. We're honoured to play a small role in helping you discover the shade of green that makes you feel unstoppable.
The passionate experts behind your style guides
Founder & Lead Stylist
A Sydney-based fashion stylist with 15+ years of experience. Emma specialises in colour analysis and has helped thousands of women find their perfect palette. She believes green is the most universally flattering colour family—when you know which shade to choose.
Textile Specialist
With a background in textile engineering and sustainable fashion, Sophie evaluates fabric quality, care requirements, and longevity. She's particularly passionate about helping readers understand the difference between fast fashion and investment pieces.
Fashion Writer
A former magazine editor with a keen eye for trends, Jessica translates runway looks into wearable advice for everyday Australian women. She's our go-to expert for occasion dressing and styling tips.
Expert-Led Guidance: Every piece of advice on our site is informed by genuine expertise. Our team includes qualified stylists, textile specialists, and fashion professionals who bring years of real-world experience to every guide we publish.
Australian Focus: We understand that a dress perfect for a London winter won't necessarily work for an Australian summer. Our recommendations are tailored specifically for Australian climates, occasions, and lifestyles.
Honest Recommendations: While we do earn commissions from some purchases made through our links, we never let this influence our advice. We regularly recommend products we don't profit from if they're genuinely the best option for our readers.
Inclusive Approach: Beauty comes in all shapes, sizes, ages, and skin tones. Our guides are designed to help every woman, regardless of where she falls on any spectrum, find a green dress that makes her feel confident and beautiful.